I spent some time auditing your personal brand after I told you about my idea on a masterclass/challenge funnel and I made this.

The problem

You teach a skill people pay thousands for, and you charge nothing for it.

The course is seven modules and fifty-odd lessons. There are weekly calls. There's a community with a classroom and a leaderboard. You put a value of $3,988 on it yourself and then set the price to free, and the only money that reaches you arrives when a student subscribes to somebody else's software. That's a real model and it's clearly working as a growth engine. It just means the better you teach, the more somebody else gets paid.

The pattern I keep seeing

Free is the best lead magnet you'll ever own. it's a bad product.

The creators who give the whole course away are almost never wrong to do it. They're wrong about where it sits. A free course answers "can he teach?", which is the cheapest objection to kill and the one you have already killed fifty times over. What it can't do is separate the people watching from the people who want help doing it, because everybody in the room paid the same thing to get there, which is nothing.

{{CONFIRM: swap this beat for a named client case the moment infogrwr has one. Right now it's the pattern, not a case study, and I'd rather say that than dress it up.}}

The maths

One in a hundred, from an audience you already have.

You're putting out a long video most days and 51,000 people follow you on Instagram alone. The audience isn't the missing piece and neither is the teaching. What's missing is one hour, once a week, where the people who want this explained to them in order can hear it and then put their hand up at the end. The numbers below are a frame to argue with on the call, not a forecast.

The objection you're already forming

"Free is the hook. Charging kills it."

Then don't charge for it. The free course stays exactly where it's, at exactly the price it's, and it keeps earning its commissions. The webinar doesn't replace it. It sits after it, for the people who finished it and worked out that knowing the steps and signing a coach are two different problems. Those two people are in your community right now paying you the same amount, and nothing in your funnel can tell them apart. That's the thing worth fixing, and it's fixable without touching a single thing you already give away.